From the earliest of days, horses have been a key part of a funeral service – transporting the dead from homes to churches or burial sites across the UK. Today’s 21st Century funerals use horsepower of a different kind to personalise funerals.
Summer 2024 saw the launch of a refurbished, purpose-built Land Rover Defender hearse by leading funeral directors, William Purves. The first funeral car to boast features that go beyond any ordinary Land Rover hearse, it’s a fusion of funeral director requirements with the expertise of independent Land Rover specialists Engine 710. The two Scottish businesses – both leaders in their fields – spent considerable time exploring how hearses worked before identifying a donor 110 station wagon to begin this unique transformation.
Key features of the now Defender 130 station wagon include:
- A customised low deck capable of displaying coffins in full, along with floral tributes on top – a key part of the visual requirement of modern hearses
- Maximum length to accommodate standard length coffins
- Panoramic glass to optimise the light and visual appeal of the coffin and flowers
- Supported by LED strips typically found in a modern hearse
- A fully opening back door, extending the 90 degree reach of the typical station wagon to enable easy transition of coffins in and out of the hearse
- Additional storage for Orders of Service, cleaning equipment and client umbrellas or other items required on a funeral
- Optimill hinges throughout to extend the longevity of the Land Rover Defender, a car known to rust quickly
- Electric windows, air-con and an upgraded stereo – for drivers who are often taking long trips to remote, and previously less accessible, locations
- Five doors allowing easy access down the side of a coffin for additional floral tributes or other keepsakes
William Purves, a family-owned funeral firm, is no stranger to disruption in a sector known for its traditions. In 2012, they introduced a silver fleet of hearses and limousines replacing the standard black.Â
It was a bold move.
To this day, the directors remember initial reactions both internally and from families they served. Initial scepticism gave way to appreciation and now the signature look of William Purves is admired and recognised throughout the East coast.
Introducing a Land Rover Defender hearse was no accident. Its reputation, loyal following and identity makes it a fitting way to celebrate a life well lived by owners and fans alike. Down to earth, practical, strong and unique means William Purves clients now have the perfect choice to host them on their final journeys for one last adventure.
If you’re planning a funeral and want the Land Rover Defender hearse to be part of your arrangements, fill out our enquiry form here.
